Swatch x MoMA
Showcasing a diverse range of MoMA artists through a global Swatch partnership
MoMA's commitment to good design as a part of everyday life is exemplified by Swatch watches. MoMA has launched several collections with Swatch, including a multi-artist special-edition series featuring six unique creations inspired by artworks in MoMA's collection. The collection included watches inspired by the work of Vincent van Gogh, Gustav Klimt, Henri Rousseau, Piet Mondrian; and Tadanori Yokoo. Artworks by Beatriz Milhazes were adapted to the Swatch x You customization platform as part of that product collection.