Global Partnerships | Business Development

Robin Sayetta wearing glasses and a brown checkered blazer standing in front of yellow flowering bushes.

Robin Sayetta is a leading expert in licensing, collaborations, and brand partnerships  with a passion for creating new revenue streams that support the arts and culture sector. With over a decade of experience spearheading licensing and business development at The Museum of Modern Art (MoMA), Robin has generated significant new revenue streams for MoMA, and has played a pivotal role in expanding reach and deepening audience engagement for this renowned cultural institution.

Before joining MoMA, Robin built her expertise at major media organizations including Discovery Communications, Condé Nast, and Scholastic, where she led high-impact brand extension and partnership efforts. Bringing a wealth of commercial experience to the cultural world, she is thrilled to apply the skills she honed in the media industry to the arts space—a field she has come to deeply love.

Robin’s work is distinguished by a creative, audience-centered approach and a deep commitment to building meaningful, sustainable connections between brands, institutions, and the public.

Robin resides in Brooklyn and is an enthusiastic home cook. She enjoys reading, spending time at the beach, and closely follows her son Shane’s college baseball career. She is also a devoted supporter of her husband Dean and son Luke’s rock band, Channeling Owen.

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Two people holding microphones stand under an arched stone structure, with one of them in a black outfit and the other in a dark suit. A piece of pop art depicting a blonde woman is displayed behind them.